ABOUT

Tony is an award-winning creative who believes in the power of copywriting and big ideas.

So he does both.

Born and bred in the UK, he stumbled into advertising in Hong Kong back in 2004 and has been in the city ever since.

Along the way, he has honed his creative copywriting skills at some of the top 4As agencies, including Grey, Leo Burnett and JWT.

They taught him a lot. He got to make some amazing work. And he met some great people.

During this time, he has created campaigns and written copy for a variety of brands, including HSBC, Hong Kong Tourism Board, CancerFund, GlaxoSmithKline, Nike, FedEx, Shell, SmarTone-Vodafone, Virgin Atlantic and more.

He has also won a handful of shiny metal things, including a Gold Cannes Lions, Gold Adfest, Gold Kam Fan and a rather dangerous-looking Spikes Asia trophy.

Which is lovely.

But what Tony loves more is helping brands engage, persuade and inform using the power of the written word.

He also loves the freedom of freelancing.

Which is why he now combines the best of both worlds as a freelance English copywriter.

If you need any English copywriting or just a quote for a job you have in mind, feel free to call him or drop him an email.

(Don't worry if you’re not a native English speaker. Tony speaks fluent Cantonese. He can even take briefs in Cantonese like he did back in his agency days).

Disclaimer: Tony is currently stealing this paragraph from somewhere else and writing about himself in the third-person

to lend a sense of importance to his biography. He suspects everyone knows this anyhow, which is why he is happy to confess to as much.

He is ‘copy’-based, after all.

You can reach Tony at 9447 7765 / tonychancreative@gmail.com

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WORK

2013 to 2020

MAXIMUM EMPLOYMENT MARKETING GROUP: SENIOR CREATIVE / ACD

AIA, American Express, CLP, Deloitte, FWD, Philips, Porsche, Shell, Stora Enso, Swire, H&M, Temasek, Unilever, UOB, Volkswagen, Bristol-Myers Squibb, Prudential, AstraZeneca, Evonik Industries

2010 to 2013

CHINA CLUB: FOUNDER

Took a sabbatical to take over (and rebrand) the family business back in the UK to make way for my parents' well-earned retirement.

2008 to 2010

GREY HONG KONG: SENIOR ENGLISH COPYWRITER
Hong Kong Tourism Board, CancerFund, Epson, GSK (Ribena / Scott’s / Dequadin), Fubon Bank, AXA, FedEx, Ribena, Scott’s, Kiwi, Pringles, Osim, Watsons Water, Lotus Light

2007 to 2008

EIGHT PARTNERSHIP: ENGLISH COPYWRITER
Virgin Atlantic, Starbucks, MIX, AIG, WWF, Economist, Pepsi, Synovate, Bluetrek, Mira, ANS

2006 to 2007

LEO BURNETT: ENGLISH COPYWRITER

BenQ, Hang Seng Bank, 1010, One2Free, Bossini

2005 to 2006

STAR TV: ENGLISH COPYWRITER
Star Movies, Channel [V], Star World, Star Chinese Movies, Star Sports, ESPN

2004 to 2005

J. WALTER THOMSON: ENGLISH COPYWRITER
Nike, SmarTone-Vodafone, HSBC, Lux, PCCW, Hewlett-Packard, FedEx

2004

BANG! ADVERTISING: ENGLISH COPYWRITER

Starbucks, Mont Blanc, AIA, Longyin Review Magazine, IFC